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It is well known that it is not sufficient for a excellent ranking to just have an optimized website for the keywords. More important are links from other sites to your website. There are different types of links and it is always clever to know a little bit about it.

If you find a site with witch you want to exchange links contact the webmaster and offer him a link from your site. You get a backlink pointing from his website to your website if he agrees. Because both sites link to each other there are Two Way Links or reciprocal links. Keep in mind to ask for a link from related sites, they are more important to Google. The best links are links from your competitors because they are most related. But you don’t want to recommend the product of your competitors, you would rather sell your own one. more..increase your pagerank

By the way a Two Way Link is not very significant for a good position in Google, sure it is still better than no link. What Google likes are One Way Links. This is a link from another website to your website and there is no link from your website to the other site. Web directories give you such links. But they are not very important for search engines. Since they are very related, One Way Links from your competitors would be again the best. But no one wishes to link to your website and get nothing in return.

You can proceed rather different if you have two partners, B and C. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. Everybody gets an incoming link, but for which there is no direct outgoing link. All are linked in a triangle: A -> B -> C -> A. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks

If you have many domains you can reach better ranking with clever linking. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. These are networks of several thousands of sites of their members. For a low monthly fee, the three- or polygonal linking takes place over the network. more..getting many backlinks